A leading private sector bank in India gets its share of voice on the Internet landscape
A Puretech SEO campaign helped the private sector bank enhance its presence on the web and increase traffic
The client, a leading private sector bank in India, with a focus on the banking vertical, wanted to expand its horizons on the web and thereby drive its business further.
Post-liberalization, the banking sector was known to be a competitive space of the economy. Thus, operating in highly competitive atmosphere made accessibility to the prospective customers on the web a key to the success of the business.
The bank wanted to attain the following objectives:
The client was a virtual novice, as far as their search profile was concerned, at the beginning of the project. Puretech team was assigned the task to gain prominent positions in Google search for high volumes, generic keywords which would consequently be instrumental in increasing the level of traffic to the client's website. Higher traffic in most cases leads to higher leads and therefore more business opportunities. Website had some issues pertaining to the technical and flexibility aspect that needed to be fixed as per best practices.
The Puretech Solution:
Puretech Digital designed a comprehensive organic search engine optimization (SEO) program for the site.
The campaign significantly increased the Bank website's web traffic and thereby enhanced the site's rankings on the search engines.
"I retained Puretech in January of 2010 and have been very pleased with the results including several new, top-tier clients, who would never have found me without Puretech's excellent work, and the accompanying increased revenues. I have been particularly pleased by their service and responsiveness. Whatever my query, they respond quickly. In addition, they are very good at explaining things to a lay person. They use an online interface to communicate and are also available by phone. Either way, I know if I post something, it will be acknowleged and addressed. Frankly, it is one of the best business investments I have made. They are an excellent company, and I highly recommend them without reservation."
Ruth Sherman Associates LLC