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Puretech Digital News 2015

Puretech Digital News 2014

Puretech Digital News 2013

Puretech Digital News 2012

Puretech Digital News 2011

Puretech Digital News 2010

Puretech Digital News 2009

Puretech Digital News 2008

Puretech Digital News 2007

Sept. 2015 - Puretech to redevelop the Alliance Tire Group's website

Puretech has got the mandate to redo the entire web site along with SEO for one of the largest industrial tyre manufacturers in India called Alliance Tire Group. Along with building a web application which allows them to publish content using a GUI based tool.


Aug. 2015 - Puretech wins SEO contract for the Piramal Pharma Solutions website

Piramal Pharma Solutions - Piramal Pharma Solutions is a Contract Development and Manufacturing Organization (CDMO), with a vast network of Development and Manufacturing facilities located in North America, Europe and Asia. This division features among the top 10 contract drug manufacturers in the world.


Jun. 2015 - Social media marketing communication services for Tata Power, Delhi

Puretech to providing full social media marketing communication services on Facebook & Twitter for Tata Power Delhi Distribution.


Nov. 2013 - The Radha Madhav Society website gets a new look

Radha Madhav Society is a branch of Jagadguru Kripalu Parishat, the parent organization in India, functioning under the loving guidance of Jagadguru Shri Kripalu Ji Maharaj. It is a charitable non-profit organization which was formed by Siddheshvari Devi Ji in 1997.


Oct. 2013 - New website launched for C2L Biz, by Puretech

C2L BIZ is an insurance industry solution provider, which focuses on helping the insurers gear up for challenges by making its value chain more efficient and effective. Its mission is to deliver measurable business outcome by combining their domain knowledge, solution architecting expertise, Functional IPs, Technology Solution Accelerators and global best practices.


Jun. 2013 - Ravissant.in gets a fresh look online and is now e-commerce ready

Ravissant, one of the leading silverware manufacturers in India gets a fresh look online with a robust backend system to enable it to be e-commerce ready. Built on the Drupal platform the system allows for easy updates and upkeep of the site at the same time is SEO friendly. We are proud to be associated with this project.


Apr. 2013 - Puretech re-designs the website for The Cargo Company

Puretech has re-designed the website for the Cargo Company, an International Logistics & Freight Forwarding Company. The website runs on a dynamic custom-built Content Management System, developed in Microsoft Dotnet technology.


Mar. 2013 - Puretech designs the website for iPractice - Enterprise eApplication Services

iPractice is a global eApplication services company, which has four established practices – Enterprise Resource Planning package implementation, Healthcare, Mobility and Custom Services.


Nov. 2012 - Puretech designs the website for Mr. Sudheendra Kulkarni's book "Music Of the Spinning Wheel"

Music of the Spinning Wheel is a meticulously researched re-projection of Mahatma Gandhi as a techno-savvy seer for India and the world – yesterday, today and tomorrow.


Nov. 2012 - Puretech re-designs the ICCO PR website

Puretech has re-designed the ICCO PR website, after having created it originally a few years ago. ICCO, the International Communications Consultancy Organisation, is the voice of public relations consultancies around the world.


Aug. 2012 - Puretech re-designs the 'Sri Aurobindo Society' website

Puretech has re-designed the Sri Aurobindo Society website. The Society is a non-profit NGO, working throughout the world for individual perfection, social transformation, and human unity in diversity.


May 2012 - Puretech develops the Gatorade India website

Puretech has designed Gatorade India's new website. Gatorade is the most thoroughly researched sports beverage in the world, available in three distinct flavours Orange, Lemon and Blue Bolt in RTD (Ready to Drink) and Sports Mix (Powder sachet) formats.


Apr. 2012 - Puretech to redesign the Batliboi corporate website

Batliboi spearheads technological change in all the activities comprising Textile Air Engineering, Textile Machinery, Machine Tools and Air Conditioning. The website revamp involves a complete restructuring of the site architecture and user interfaces of the corporate site as well as the numerous business sites under the company umbrella.


Mar. 2012 - Puretech launches Piramal Healthcare's NCE Research website

Puretech launches the website for the Research division of Piramal Healthcare. Architectured on the corporate branding guidelines of Piramal healthcare, this website runs on a fully customized content management system built in Microsoft DotNet technology.


Feb. 2012 - Puretech to redesign Sunteck Group's website

Sunteck Group is a young and dynamic business enterprise which entered the real estate business in the year 2000, with the purpose of providing world class commercial spaces. With the dynamic leadership of Mr. Kamal Khetan, the group is successfully handling it’s Real Estate profile.


Jul. 2011 - Puretech launches Facebook Game for Kurkure-Ingredients of India campaign

Puretech is handling the digital initiatives for a Fritolay product called- Kurkure, India’s number one ‘namkeen’ snack. Recently, we launched a fun and engaging Facebook application to promote their new range of Kurkure products. This is called the ‘Ingredients of India’ Range – Kurkure recently launched 3 new flavours made with ‘Dal’ and other Indian ingredients such as turmeric powder, chilli powder, etc. To visit the application please visit : http://on.fb.me/KurkureContest


Mar. 2011 - Puretech develops web strategy for Future Learning businesses

Puretech developes an in-depth web strategy for Future Learning and its Lines of Business (LOBs), defining the online positioning,content strategy and the web architecture for all the websites. This includes the strategy and suggestions for the frontend features and functionalities and a supporting backend administration for the framework.


Mar. 2011 - Puretech develops Castrol India's CQMS

Puretech develops an online Customer Query Management System for Castrol India's dealers, distributors and retail customers. Built in Microsoft DotNet technology, this application features a complete customer database integrationand a full-fledged escalation system.


Nov. 2010 - Puretech begins Lotus Herbals online programme

Puretech has recently started working on a comprehensive online programme for natural skin care brand Lotus Herbals. The components of the programme are: social media marketing, online listening, SEO and website revamp. The Social Media Marketing campaign includes regular updates and conversations on Twitter and Facebook . The online listening component involves tracking all online conversations about Lotus Herbals and its products with regular reporting. The revamp will include restructuring and redesigning the site with several interactive and social media features, along with an e-commerce module and SEO programme to optimise the website.


Sept. 2010 - Puretech to Design and Develop Staples India's new website

Puretech has started work on the redesigning of the Staples India website. The revamping involves completely restructuring the existing website with a new look and feel. The new website will be driven by a custom built Content Management System developed in Microsoft DotNet technology.


Aug. 2010 - Puretech designs and develops new look for GQ India

Puretech Digital has designed and developed the new look of the GQ India website (http://www.gqindia.com). Besides the overhaul at the front-end with a new look, including design and functionality, Puretech has also created a supporting CMS for the website. The CMS is built on the Drupal platform with additional modules to provide the users with a customised interactive experience.


Jun. 2010 - Puretech designs and develops new look of Vogue

Puretech Digital has designed and developed the new look of the Vogue India website (http://www.vogue.in). Besides the overhaul at the front-end with a new look, including design and functionality, Puretech has also created a supporting CMS for the website. The CMS is built on the Drupal platform with additional modules to provide the users with a customised interactive experience.


Apr. 2010 - Puretech's WWF India-EarthHour social media campaign wins 3rd prize

Puretech's WWF India-EarthHour social media campaign wins 3rd prizeStrategized and executed by Puretech, EarthHour 2009 social media campaign won a 3rd position in the IndiaSocial Challenge – edition 1, short-term category projects.

To read the full case study please click here


Feb. 2010 - Puretech to Design the new Sterling Resorts website

Redesigning and redeveloping the Sterling Resorts website (www.sterlingresorts.in) is another fresh project we are starting soon. This website will be fully CMS driven too, using Dotnet and SQL with additions of Online booking and e-commerce in the next phase.


Jan. 2010 - Puretech to develop SDR Application for Hindustan Unilever

This is a web-based application which will be hosted on HUL's Intranet to be used by all the divisions of HUL. The functionality of this web based application will be to collect and consolidate data and manage it in terms of approvals and reviews and give detailed reporting to the authorized person, resulting in the final sustainability services report.
This is a DotNet driven application with SQL as the database.


Mar. 2009 - Puretech Digital creates online campaign for Earth Hour India

Earth Hour India is part of a global campaign to raise awareness about global warming and show support for action on climate change. Organised by WWF, this is a worldwide campaign in which nearly 1,500 cities, including Delhi and Mumbai, will switch off their lights on March 28 from 8.30 pm to 9.30 pm local time.

In partnership with HP India, the green technology partner for the event, Puretech Digital has redesigned the campaign website (www.earthhour.in) for Earth Hour India. The objective of the web site is to encourage users to pledge support for the event and participate in it by switching off their lights on March 28. The site has compelling visual design and content, beside a number of interactive features and sections such as a quiz and ideas sharing application to encourage user participation.

To drive traffic to the site, Puretech has adopted a 360-degree approach. It has extensively used social media platforms, such as Facebook, Orkut, YouTube, Flickr and Twitter, and search engines to drive tens of thousands of Indian Internet users to the Earth Hour web site.


Nov. 2008 - Puretech Digital audits the web for HP India

Hewlett Packard (HP) is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium businesses.

As part of its strategy to increase its corporate brand presence across the digital landscape, HP India wanted to study and understand the visibility of its brand online.

Puretech Digital performed a comprehensive audit to analyse whether the HP India brand is visible across key stakeholder touchpoints on the Internet, including the official web site, blogs, search engines, social networks and media-sharing platforms.

The audit will be used by HP India as a key input to formulate a strategy to compellingly communicate its corporate brand online.


Sept. 2008 - BIGFlix.com and Firstsource Solutions sign up with Puretech for their organic search marketing program

BIGFlix.com one of the leading online movie rentals and movie download sites has selected Puretech to implement its organic search marketing program. Key objective would be to bring movie lovers looking for quality and reliable movie downloads and viewing to the web site when searching in major engines through branded, movie related and actor based keywords.
Firstsource Solutions is one of the top 5 BPO companies in India. Puretech is working with Firstsource to enable it to get top positioned in leading search engines on service and vertical specific keywords so that besides brand building we can also showcase the companies various offerings in the BPO space across verticals and how Firstsource are excellence enablers in their areas of operation.


Aug. 2008 - Prashant Deorah, CEO & MD, Puretech Digital, speaks on Reputation Management in Social Media at the PRCAI Knowledge Series

The Public Relations Consultants Association of India in its first Knowledge Series held in Mumbai on 8th Aug., invited Prashant to speak on Social Media: Impacts & Challenges. The topic selected by Prashant was Reputation Management and Social Media, which today is a growing concern and a tough task for the Marcomm & PR professionals. The presentation
covered the challenges in front of us, and the strategy we can adapt to fight it.


Jul. 2008 - Puretech to build fully-featured shopping site

Puretech has been signed up by an online retailer of fashion and accessories to build an end-to-end shopping site. The site will be driven through a fully-featured content management system, with in-built reporting and MIS modules, to be built from scratch by Puretech including a user friendly shopping experience.


Jun. 2008 - NUN signs up Puretech to enhance online brand presence

NUN is a leading lifestyle and fashion store based in Delhi. The store, which provides shoppers with a unique in-store experience, is seeking to enhance its brand presence online by creating compelling content and vibrant design that would appeal to its target demographic. It also wants to incorporate Web 2.0 and community elements. NUN has engaged Puretech Digital to strategise its web presence and build a more dynamic web site for it.


May 2008 - Puretech to Provide Organic Search Marketing (SEO) for i-maritime and Thomas White Funds

Leading maritime consultancy firm i-maritime has chosen Puretech to provide strategic SEO as part of its enhanced international marketing efforts. i-maritime feels that the web can play a critical role in generating qualified leads, especially by harnessing the power of search engines to reach out to interested customers globally. Puretech's provides a tailor-made solution to meet the specific marketing needs of the company. The activity is expected to contribute to a quantum jump in the number of search referrals to the site.

Meanwhile, Thomas White International, the Chicago-based investment management firm and research provider, has chosen Puretech to integrate SEO with the new Mutual Fund site that the company is building. SEO is best done when a site is being built so that all the elements that contribute to search engine friendliness can be incorporated into the site from the day it goes live. Since the mutual fund space in the US is extremely competitive, Puretech will also complement its SEO efforts with online PR promotion to give the Thomas White site an added edge.


Mar. 2008 - Puretech Digital to revamp web site for one of the leading Global IT companies in India

This is a global information technology company that provides a wide range of technology solutions to more than 500 customers in over 50 countries.

To enhance its brand presence online, and use the web to strategically address its key markets, the company is revamping its web site to make it more engaging, compelling and useful to visitors.

It has signed on Puretech Digital to recreate the web site, with an emphasis on world-class visual design, user-friendly information architecture and navigation with compelling content.


Feb. 2008 - Puretech to build the web site for Thomas White Mutual Funds, USA

Thomas White Mutual Funds started offering its first retail fund in 1994 and the second in 1999. The funds managed by TW, Thomas White American Opportunities Fund and Thomas White International Fund, have combined assets of close to $300 million.

The Internet will be the primary medium of communication for TW Funds as it is the most efficient in terms of effort and resources. Hence, it is important that the firm's website caters to the communications strategy. The overall website design and content structure should conform to this strategy.

The Fund wants to redesign and reposition the existing site to communicate its new brand positioning. The Fund has signed on Puretech for this time bound assignment.


Feb. 2008 - Piramal Group, a leading corporate house, has chosen Puretech for the revamp of its web site

Piramal Group, an Indian multinational organization, is a leading corporate group with diversified businesses such as healthcare, life sciences, glass manufacturing and real estate. The Group wants to redesign and reposition the existing site to communicate its new brand positioning. It also wants to gain more visibility on the Web through organic search marketing. The Group has signed on Puretech for this exciting assignment.


Feb. 2008 - Puretech to provide search engine optimisation for Expedia India

Expedia, the world's leading online travel agent, is soon launching a portal for the Indian traveller. The booming travel industry and the increased adoption of the Web by the Indian traveller to plan and book complete holidays makes India a compelling market for a wide range of online travel services. Expedia, with its global experience and expertise, is in a perfect position to make a mark in this market. But, like the travel industry worldwide, the Indian travel industry too is intensely competitive. Among its many marketing initiatives, Expedia is also looking at driving traffic and customers to its site through a search engine marketing program. Puretech has been signed up by Expedia to provide strategic search engine optimization services. Puretech will plan, implement and monitor a diverse range of search engine optimisation activities with an eye on increasing traction for Expedia amongst Indian travellers.


Feb. 2008 - Puretech to build Online Customer Complaint Tracking Tool for Tata Group's Croma Retail

Puretech Digital is to build an online customer tracking tool for the official web site of Croma Retail, the chain of electronic megastores owned by the Tata Group. The tool will help Croma deal with customer complaints more efficiently and enhance its service levels.

Complaints are currently filled by users through www.cromaretail.com, using an online form. The tool will track complaints right from moment they are submitted online through the form on the website till the final responses from Croma. The system will maintain all records of the complaints entered/ replied by each store, which will be available as reports to the authorized users at any given time.

A Super Admin will create and map different levels of system users to their respective administration rights. Based on these assigned administration rights, users will be able to respond within the system, view the status of various complaints and extract reports.

The system will give the real-time status at any time of the complaint cycle. And since this system is online, it can be accessed from anywhere.

The tracking system will be made up of two parts:

  • The front end on the website from where the customers can fill their
    complaints / feedback.
  • The back end Admin part that can be accessed by various Croma


Dec. 2007 - Puretech to build automated online HR tool for Emerson India

Puretech is to build a Web-based Performance Management Tool for Emerson India to automate its existing performance assessment process. The online HR application, which has been built using the Microsoft Dot Net platform, will help track employee performance. It will be used by various companies in the Emerson India group.

The Performance Management Tool will enable employees to key in their achievements and rate themselves on their KRAs, to which their peers will add comments. The superior officers will then add their ratings, and an average score calculated according to a preset formula.

The HR department of each company under the Emerson India umbrella will administer the data for that particular firm. The secure tool will be accessible to authorized users through their login IDs and passwords.


Oct. 2007 - Puretech to build Kotak International Intranet

Puretech has been selected to build an Intranet for Kotak International Business, which has operations all around the world. The Intranet will provide an interface that can bridge distances through a common/ central platform that is easy to access and maintain, and available 24x7.

The system is fully flexible, allowing navigation changes plus user access controls at all levels of the content hierarchy and organization. For example, it will enable each department to update content, and also to build and alter the navigation of its specific site on the Intranet according to its needs. At the same time, the department has the privilege of deciding who can see the information and who cannot in the entire company. The Intranet is being built on the Microsoft Dot Net platform.


Aug. 2007 - Rolta, a global IT leader, chooses Puretech for site revamp

Rolta, an Indian multinational organization, is a leading provider of information technology-based services in the areas of Geospatial Information Systems (GIS), engineering design, advanced security and network management and ERP consulting and deployment worldwide.

Forbes ranked Rolta as one of “Asia’s best 200” under a billion for the fourth time in the
last six years.

Rolta wants to redesign and reposition the existing site to communicate its brand as a leader in specialized IT solutions as well as its strengths and expertise in its areas of operation. It also wants to gain more visibility on the Web through organic search marketing.

Rolta has signed on Puretech Digital for this challenging assignment.


Aug. 2007 - Puretech to score for Zapak.com through Organic Search Marketing

Zapak Digital Entertainment Limited (Zapak) is a full-service eApplication gaming entertainment company. Zapak.com is India’s largest gaming portal and is a part of the Reliance - Anil Dhirubhai Ambani Group. At the site, casual users as well as hardcore gamers can enjoy some of the best and most exclusive games.

Being a relatively new entrant, Zapak.com wants to drive traffic, especially in its target demographic, to its site through organic search marketing solutions.

Zapak.com has chosen Puretech as its partner to execute a range search marketing to meet its business goals online.


Jul. 2007 - Puretech Digital to develop Web Strategy for Best Independent Research

Best Independent Research is an exclusive consortium of five of the best independent research organizations in the United States. It was founded on two principles: equity research should be valued by the performance of its recommendations and individual investors should have access to the best firms.

To achieve these goals, it wanted to revamp its site to make it more accessible and interesting for institutional as well retail investors. It wanted to communicate the depth of its analysis, its performance track record and its thought leadership to build its brand and increase traction to its services.

Puretech Digital has taken on the challenge of creating a comprehensive web strategy for BIR that will cover areas such as content, navigation, user experience and information architecture. The Web strategy will be designed to help BIR achieve its online business goals.


Jun. 2007 - Croma, The Electronics Megastore, A TATA Enterprise, signs up Puretech Digital to deliver users a richer web experience

Croma is India’s first national, large format, specialist retail chain for consumer electronics and durables. The electronics megastore offers over 6000 products across 8 categories. Croma is promoted by Infiniti Retail Ltd, a 100% subsidiary of Tata Sons.

Till now, Croma had a well-designed basic site. But it wants to provide a richer experience to visitors to the site and communicate its brand philosophy of “We Help You Buy”

Croma has signed up Puretech Digital to develop and design its site as an engaging touchpoint for its customers and showcase, through vibrant design and intelligent use of Flash, its wide range of products, its in-store experience and its brand philosophy.