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Case Study

A leading international home appliances and consumer electronics brand gets a deeper Internet reach and traction
Puretech SEO campaign helped the brand enhance its presence on the web, increase traffic and secure top rankings for non-branded searches

Objectives:
A leading international Home appliances and Consumer Electronics brand, wanted to expand its horizons on the web and thereby drive its business further.

The brand wanted to attain the following objectives:

• To increase the natural search engine traffic
• To enhance the quality of website traffic and improve engagement
• To get a bigger share for non branded industry specific searches

Challenges:
The client was at a start-up stage as far as their search profile was concerned, at the beginning of the project. Puretech team was assigned the task to gain prominent positions in Google India search for high volumes, generic keywords which would consequently be instrumental in increasing the level of traffic to the client’s website. Higher traffic in most cases leads to higher leads and therefore more business opportunities. Website had some issues pertaining to the technical and flexibility aspect that needed to be fixed as per best practices. A major challenge was limitations in access to data/CMS. It limited improvements and changes on all fronts.

The Puretech Solution:
Puretech Digital designed a comprehensive organic search marketing, search engine optimization (SEO) program for the web site.

• Initiated the campaign with a handful of keywords targeted at business priority products.
• The keyword nucleus was increased 10 folds as the website gained visibility.
• Defined a methodology to add extra content on the website so that landing pages were optimized to attract traffic and increase the engagement for its products.
• Extensive keywords research with strong focus on pre-qualified visitors.
• Suggested creation of resource center in order to keep the website loaded with fresh content and be an industry wide thought leader.

Results:
The campaign significantly increased the website’s web traffic and thereby enhanced the site’s rankings on the search engines.

• Over 61.77% increase (QoQ) in Organic visits
• Unique visitors increased by 52.69 (QoQ)
• Secured Top rankings for competitive non branded keywords such as Plasma TV
• An average 150% increase in traffic from non-branded keywords

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