A leading international home appliances and consumer electronics brand gets a deeper Internet reach and traction
Puretech SEO campaign helped the brand enhance its presence on the web, increase traffic and secure top rankings for non-branded searches
A leading international Home appliances and Consumer Electronics brand, wanted to expand its horizons on the web and thereby drive its business further.
The brand wanted to attain the following objectives:
The client was at a start-up stage as far as their search profile was concerned, at the beginning of the project. Puretech team was assigned the task to gain prominent positions in Google India search for high volumes, generic keywords which would consequently be instrumental in increasing the level of traffic to the client’s website. Higher traffic in most cases leads to higher leads and therefore more business opportunities. Website had some issues pertaining to the technical and flexibility aspect that needed to be fixed as per best practices. A major challenge was limitations in access to data/CMS. It limited improvements and changes on all fronts.
The campaign significantly increased the website’s web traffic and thereby enhanced the site’s rankings on the search engines.
"In the last 8 months since we’ve begun tracking leads coming to http://Investindia.kotak.com, we have received over 25 institutional leads (from across the world) of which many seem good relevant leads. For a few we’ve even been able to map the keywords they have come from. Institutional investors worldwide seem to be searching. They seem to be searching on keywords that we had guesstimated. Our SEO efforts seem to be working Kudos and thanks to the team at Puretech for the ideas on SEO, implementation and results. Seeing the results, we only feel stronger about doing even better on SEO!”
Associate Vice President - PR & International Marketing