Accuvision Laser Eye Clinics,a UK based laser eye treatment company gets better visibility for its business on search.
Puretech's Search Enginge Optimization programme helped the brand raise its web profile and increase traffic to the site.
Objectives
Drive visibility for business across the web and help users find Accuvision services easily within a highly competitive industry.
Increase search visibility and exposure.
Build traffic for eye surgery related terms, the most important being `laser eye surgery'.
Achieve substantial return on investment (RoI).
CHALLENGES
Limited content releases with compliance.
Increased competitive market landscape around key terms.
Growth of SEO footprint with limited content availability.
The Puretech Solution
Puretech Digital designed a comprehensive organic Search Engine Optimization (SEO) and Paid Marketing programme for the site that included:
Revamping the website to make the navigation and site structure more search engine friendly.
Defining a methodology to add extra content and optimizing the landing page to attract traffic.
Extensive keyword research with strong focus on pre-qualified visitors.
Synchronization of SEO with a Pay Per Click (PPC) campaign to bring down cost per click (CPC) and cost per acquisition (CPA)- with the aim to be seen as a credible alternative to major high street brands.
Social Media Management to bring a strong presence on Twitter and Facebook that engaged potential consumers and enhanced interest in the brand.
Creation of a blog to share information and real customer experiences.
impact
The campaign significantly increased Accuvision's web traffic and enhanced the site's rankings.
%Increase in total organic traffic in less than six months.
%Increase in total organic traffic over three years.
%Primary and competitive keywords ranking first page on Google.
%Increase in click-through rates on contact and enquiry pages.
%Share of organic traffic that increased from 39% within 6 months.
