Google’s Annual Economic Impact Report talks about successful US businesses using Google’s Advertising platforms, and the numbers are pretty impressive! But like any business tool, your output (sales and profits) depends on your input (marketing efforts & optimization).
... continue reading.In my last post, we talked about how the new Flexible Conversion Counting does not solve the age old problem of trusting View Through conversions
... continue reading.Flexible Conversion Counting – Has anything really changed? How can you associate a value to view-through conversions? AdWords has been re-inventing itself year after year
... continue reading.