The pushy salesperson is Dead. Long live Content Marketing. There was a time when the glib-talking, pushy salesman would roll out his pitch to “convince”
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As of 30th May 2021, according to PwC’s Global Entertainment & Media Outlook 2020 report, India is the third-largest consumer of podcasts (after the US
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Digital influencers are becoming an increasingly key component in the marketing media mix. The pandemic has expanded the reach and the market for influencers. Be it innovative content or creative ways to spark and maintain an engaging conversation with the consumers, influencers have been effective in helping brands achieve greater ROI. Here are the reasons why influencer marketing is not just here to stay, but will also be shaping the digital ecosystem.
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ToFu, MoFu & BoFu, three key elements of the Buying Cycle or Marketing Funnel. Presenting Lead Nurturing with the use of Content being served at the right time to move the prospect forward across the funnel.
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What do customers want? What can truly capture their interest and drive sales? What evokes unconditional loyalty and advocacy? Every entrepreneur and marketer is looking
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