2021 globally witnessed a total of 4.48 billion users actively using social media. The power of reach that this medium holds proves why it is no more an optional route, but an integral avenue for brands and creators.
If you are looking at making the most of your presence on social media and getting the best results from the content you post, you’ve come to the right place.
Here are a few content strategy optimization approaches that can help set a great foundation to make your content more engaging and digitally optimal.
Initiate Interaction
Interactive content is way more appealing than the piece of content that fails to communicate with the audience. Shareable content improves the overall performance of the brand thus yielding great results.
Being Human, Literally
In order to build a strong and emotional connection with the audience, you need to have a more humanized approach while speaking to them. Starting a conversation, using a unique voice, incorporating relatable language and showing your identity i.e. giving your brand a face can do wonders for you.
Visuals are the way
Posts with images have reported better performance than the ones with mere texts.
On social media, visuals boost engagement – 2.3 times more than posts without visuals on Facebook and 1.5 times more for tweets, a BuzzSumo research shows.
A touch of Humour
The ultimate marketing tool!
Memes, GIFs, funny and relatable content has a deep connection with the audience. Humour and fun content evoke a personal touch with the brand yielding to better engagement and performance.
Snackable Video Content
With the attention span diminishing rapidly, the need for a great hook, engaging subject and speedy messaging has increased multifold. The evolution of GIFs, infographics, reels, etc. have proven to be a boon for content strategies.
Using bite-sized content will ensure more shares, engagement and an enhanced reach.
Capture the New Updates and Act on Them
The social media platforms have a lot to offer and are a dynamic space to be in. Adding music to your stories, creating podcasts on Facebook, and creating reels from your stories are a few examples of such updates that boost your content and its engagement.
The aforementioned details coupled with effective messaging can help you scale your growth numbers. And if you need experts to take over this, we’ll drop our mail ID right here.
Get in touch – info@puretech.com
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