What CEOs Must Know About Success In Digital Marketing

Facebook has more than 1.3 billion active users. The number of monthly Google searches is somewhere close to 11.9 billion. All businessmen can estimate that even the smallest slice of this huge pie is worth every effort.

In today’s cutting-edge and highly competitive digital market, you need to set your company, product, or brand apart from the next one. Every CEO wants to know how they can get more traffic and more sales. What is the “key” factor that can make the difference?

The answer is pretty simple. There are 5 basic yet crucial thought processes that can pave the path to digital media success.

1. Each channel has needs.

Brands need to understand digital media. It is not just about a CEO who understands the direction of the industry or a CMO who understands buyer personas. It is about filtering down this understanding to a system of success.

For example, Social Media is a one of the digital media channels. But, it is very different from SEO or SEM. On social media, you need to be keyed in to relevant topics and post and respond in real-time, to be a hit with your audience. Like Oreo did with its Super Bowl Slam Dunk:

@Image credit: http://blog.mindshare.ie/

Remember, digital media success is strongly correlated to online brand positioning. So, first understand what each channel needs. Then, create systems that adapt to the different needs of these communication channels.

2. Do more and get more.

CEOs have a great opportunity to create thought leadership positioning. Thought leadership is a great way to personalise the brand and attract more customers by getting involved in issues that matter in your industry. You can establish thought leadership by:

Identifying new opportunities or solutions for growth

Overcoming the most pertinent problems within your industry

Offering subject matter expertise by sharing consumable content

Building trust within a business community

Creating a substantial impact

Take a look at the responsibilities of a thought leader. Every CEO, in some capacity or other, needs to identify new opportunities, solve problems and build trust within a community. In other words, a robust online presence is the perfect way to build your current profile and add value to your organization.

@ Image credit: www.prweek.com

Any company can have a website and a social media account. However, thought leadership can be the key differentiator for your organization’s online presence.

3. Know thy king.

Digital marketing has brought a unique emphasis on customers. Every digital media activity is geared towards a better customer experience. Be it simpler navigation, a responsive website, or sharable content, “buyer persona” is at the forefront of key business decisions. But, there is something a CEO is in a unique position to do.

With example after example, digital media demonstrates the value of a customer-centric approach. But, a digital marketing company or marketing executive cannot implement a customer-centric business culture. A business leader can do it. Here is how:

Integrate web analytics, sales and customer care to identify customer insights. They can be used in every marketing communication.

Utilise key customer insights to create a better product: Year-on-year, every CEO has access to huge amounts of data. Unorganised and disintegrated, it occupies space. The right integration will give you key insights to drive your business forward.

The best example is the case of Jan Koum, the CEO of Whatsapp Messenger app. His keen insights into the customer psyche helped him create a user experience. It has allowed him to build more than an app. It has become an integral part of our social fabric because he used those insights to build a successful customer-driven business model.

4. Get big without big bucks.

Digital media is not about having big marketing budgets. Though, they do help. Digital media is all about striking the right cord with your audience. Be it a call to action on a landing page, social media post or your personal profile on LinkedIn, everything is an affordable tool. But, the real question is how much will you be willing to pay to get 250% growth in your website traffic?

Food for thought: These insights are already proven to lead to digital media success. How will you implement them? Contact Us and we will help you to implement these for your business.