I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both… Read More
If you are already doing Facebook Ads, you know results do not come easily. With over 6 million advertisers on… Read More
Smart Display campaigns are a convenient solution to handling the various tasks accompanying a standard display campaign. Using 3 optimization… Read More
In my last post, we talked about how the new Flexible Conversion Counting does not solve the age old problem… Read More
Flexible Conversion Counting – Has anything really changed? How can you associate a value to view-through conversions? AdWords has been… Read More
In the past, all of us (advertisers) have been using Google Analytics to track AdWords data. However, recently Google has… Read More
