Digital Marketing

A Brief Guide to Behavioral Data

A Brief Guide to Behavioral Data

“Don’t find customers for your products, find products for your customers”.Seth Godin We are all aware that data-informed marketing efforts… Read More

3 years ago

Social Media Marketing Tips to Boost Engagement

Social media has entirely reformed every facet of human life. Tweets of news happenings around the globe are out before… Read More

4 years ago

Digital Marketing trends to build on in 2020

Marketing, particularly digital marketing, is a continually developing process which is impacted by rapidly evolving technology as well as consumer… Read More

5 years ago

The digital marketing cheat-sheet for brand marketing teams

“You’re doing it wrong” – six years in social media, varying accounts across industries and platforms, and that’s the one… Read More

5 years ago

Questions to ask yourself before structuring a Digital Way-Forward

Source: Shutterstock We live in an era where every company is willing to take a business decision that leverages the… Read More

5 years ago

Questions to ask while formulating a Digital Strategy

I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both… Read More

5 years ago

How to use Design Thinking to improve Digital Marketing

Design thinking is all the rage at the moment. How can you use it to improve your digital marketing?  Read More

6 years ago

A Shift from the Marketing Funnel to Lifecycle Marketing

The more I get into the depth of consumer behaviour and their digital footprint, the stronger gets my belief about… Read More

6 years ago

The Real King Of “Digital Media” Revealed in First Nth Drift

Organizations are on the look out for the peg that will set them apart, and the expertise to call themselves… Read More

9 years ago

How SMEs In India Can Use Online Brand Building?

@ Image credit: http://cdn.alleywatch.com/wp-content/uploads/2013/04/Brand-Cloud.jpg Most SMEs in India have their own website. But, SMEs, seeking cost-effective ways to reach their… Read More

10 years ago