In the past, all of us (advertisers) have been using Google Analytics to track AdWords data. However, recently Google has… Read More
With about 52 million active users of the Internet in India (almost 10 million of which use a broadband connection),… Read More
Have you ever wanted to find out which online medium has outperformed others? Google Analytics’ Multi-Channel Funnels lets you do… Read More
The similarities between knowledge management (KM) and Social Media are hard to refute. The chief uniting factor is the use… Read More
Search engine marketing is getting pretty competitive, and the bestselling keywords are becoming expensive. Take a long-tail approach! Pay-per-click marketing… Read More