Facebook has more than 1.3 billion active users. The number of monthly Google searches is somewhere close to 11.9 billion.… Read More
It’s a little presumptuous to suggest that decision makers have digital media blind spots. But, it’s only human. We work… Read More
ASO can be quite a misleading term. It may seem like SEO (Search Engine Optimization), but it is a far… Read More
The Indian e-marketplace is a huge business development opportunity for B2B (business to business) companies in India. This marketplace happens… Read More
Several digital marketing professionals and agencies witness the merits of the corporate blog. It is not always easy to convey… Read More
In my last post, we talked about how the new Flexible Conversion Counting does not solve the age old problem… Read More
Flexible Conversion Counting – Has anything really changed? How can you associate a value to view-through conversions? AdWords has been… Read More
There are plenty of opinions about SEO and increasing a website’s visibility online because these trends are always evolving. As… Read More
During the past few years, we can particularly see (with the emergence of Google as the major player of search… Read More
In the past, all of us (advertisers) have been using Google Analytics to track AdWords data. However, recently Google has… Read More
