“You’re doing it wrong” – six years in social media, varying accounts across industries and platforms, and that’s the one… Read More
Source: Shutterstock I thought that moving from the everyday functioning of a newsroom to a digital marketing setup would be… Read More
Source: Shutterstock We live in an era where every company is willing to take a business decision that leverages the… Read More
I head Digital Strategy, Analytics & Paid Media at Puretech Digital. My job offers enthusing opportunities to interact with both… Read More
Great content is a magnet. A magnet that draws search engine traffic to your web properties – be it a… Read More
Design thinking is all the rage at the moment. How can you use it to improve your digital marketing? Read More
Content may be king, but if it’s not engaging; no one will look at it. As content is king in… Read More
The more I get into the depth of consumer behaviour and their digital footprint, the stronger gets my belief about… Read More
On April 25, AgencyCon Indian Agency Awards and Summit celebrated the creative minds hailing from the digital marketing and advertising… Read More
Generation Z is on its way to becoming one of the world’s prominent buying force, which brings us marketers to… Read More
