Competitive Pricing with Prime

Get your money in your A/C in 30 minutes on selling shares

India's Best Retail Broker Outlook Money Awards 2018

**Best Retail Broker of the Year 2018 & Retail Broker of the Year 2019 at the Outlook Money Awards.

200 branches across 75+ cities & 7100 business partners

Walk-in to any of our branches across multiple cities, connect with our business partners or call our dedicated call center and we will be happy to help.

Buy stocks today & pay within 365 days with margin trading^^

Now don’t let lack of funds come in your way of investing. With Margin 365^^, you can buy with low amounts and pay the remaining within 365 days. This facility is available for the stocks listed on both the exchanges; NSE and BSE.

Backed by 48 lac customers and the ICICI group

Multiple Brokerage Plan

Save upto 83%*** on normal brokerage through our various life time valid brokerage plans and enjoy low brokerage charges.

Consolidation & tracking of portfolio

You can track and monitor your portfolio from anywhere and anytime. Get a consolidated view of your investments, capital gain statement, alerts and notifications to have a complete control on your investments.

Upto 4x Margin Funding @ 8.9% Interest~

Buy stocks today and get 365 days to hold positions with up to 4 times exposure under Margin Trading Facility at nominal interest rates as low as 8.9% with ICICIdirect Prime.

One Click Investment Basket

This provides investors an opportunity to choose from baskets of Mutual Fund schemes, which have been carefully curated and research backed that help you power your investments.

Safety & Security

With no pool account, your wealth and Shares are safe and secure with us.

Instant loans & insurance

We have diversified from providing investment solutions to insurance and loans. Now you can buy insurance and loan products from one portal. We offer home loans, personal loans, auto loans and loan against property etc. Personal loan amount is credited within 3 seconds into the customer’s account.

ESOP Funding @ 8.6% Intt. Zero Processing Fees

Our funding facility ESOP Funding enables eligible customers to exercise their ESOPs by availing loan at competitive interest rates.

Financial Superstore : 45+ investment & liability products

Get products & services like Equity, Mutual Funds, Insurance, IPOs, Corporate Fixed Deposits, Futures & Options etc. all under one platform. We also provide convenient & disciplined investment options+ like Target Investment Plan, Systematic Equity Plan and One Click Investments (Mutual Fund basket investing) to achieve your investment goals.

72% Strike Rate on Gladiator Stocks (Since Inception)

Our technical research stellar product, Gladiator Stocks has delivered 72% strike rate since its inception, which means, 7 out of 10 gladiator calls have booked profits for the given time horizon.

Stock Ideas from Award Winning Researchers

Our 32 fundamental research analysts cover 220 companies across various sectors and generate highest number of reports. These inclusive research reports help you make the right investment decisions.
Awards won by our research team - No.1 Earnings Estimator (Consumer Goods & Services) at Thomas Reuters Analyst Awards 2017
No. 3 Broker - Starmine Analyst Awards 2015
No. 2 Broker - Starmine Analyst Awards 2014
No.1 Broker - Starmine ET Now Analyst Awards 2011-12

Up to ₹50,000 free brokerage on stock and fund transfer

With our M52 offering, if you open you ICICIdirect account and deposit a margin cheque of ₹25 lacs or more to your linked ICICI bank account, you are eligible to receive free brokerage of ₹25,000. Similarly, on transferring your shares worth ₹1 crore and above to your ICICI Bank demat, you get ₹25,000 free brokerage. Both the free brokerages comes with a validity of 6 months.

21.95% & 16.23% returns of Golden Stocks Portfolio (Golden Large cap & Golden Mid cap)

Launched in 2019, Golden Stocks Portfolio comprising of Golden Large Cap & Golden Mid cap portfolios are baskets of 5 carefully chosen stocks specifically meant for long term investments. Since its inception in January 2019, Golden Large Cap has delivered 21.95% returns as against -5.2% (Nifty 50 Index), -5.6% (Nifty 100), -7% (Nifty 200) and Golden Mid Cap has delivered 16.23% returns since its inception in October 2019, as against -9.4% (Nifty midcap 100) & -8.2% (Nifty midcap 50) for the same period. Mentioned performance numbers as on 30th June 2020. Note: all the stocks in Golden Large Cap & Golden Mid Cap portfolios carry an equal weightage of 20% each.
Source: ICICIDirect Research

Brokerage as low as 0.09 Paise

Many plans to choose from.- With our Prepaid Brokerage Plans, you can reduce your delivery brokerage to as low as 0.09% and get similar reductions across different products and save upto 83% on your brokerage.

Advanced tools

Price Improvement, VTC, BTST, Cloud Order, Multi Price : ICICIdirect features several advanced order placement tools to help you get the best possible price for your trades. Our products like Price Improvement, Multi Price and Valid Till Cancelled orders, specifically focus on helping customers to arrive at a better price than what is available in the market while Cloud Order helps in saving time during order placements. Our product Buy Today Sell Tomorrow gives an opportunity to sell the bought stocks before you receive them in your Demat.

Earn interest on allocated funds

Unlike in case of other brokers where you have to transfer funds to broker’s pool account, at ICICIdirect, with your linked ICICI Bank account, your allocated funds remain in your account and get debited only when you have carried out a transaction. This way, you can earn interest on the funds kept in your account even when you have them allocated for trades.

Options @ ₹20 per order and ₹5 per lot

With our all new Options Brokerage Plan, trade in Options at just ₹20 per order and only ₹5 per lot. Example: With the new Options Brokerage Plan, if you trade in 10 lots of Nifty contract, you will be charged brokerage of ₹70 instead of ₹950 which you are paying currently.

No Hidden Charges with ICICIdirect

Transparent pricing. What you see is what you pay!

Real Time Grandfathering of Tax returns

ICICIdirect provides real-time Capital Gains computation on your investments thereby, real-time Grandfathering of your tax returns and a lot more.

Real Time Capital Gains Calculations

With ICICIdirect, get real time calculation on your long term and short term capital gains in just a click.