Web Strategy & Content Services
For a long time, corporate web sites were a little more than brochure-ware.
Today, the Web is a vibrant, interactive medium, full of communities and conversations. As a result, the Web has begun playing an increasingly strategic role as a marketing, brand-building and customer-acquisition channel for corporations.
From a marketing perspective, companies use their web site to meet three primary objectives:
- Brand communication
- Customer touch point
- Customer/ employee acquisition
To succeed in the intensely competitive online landscape, it's important for companies to define a clear-cut web strategy and road map before embarking on building a new site or revamping an existing one.
Puretech helps its clients do just that.
Puretech works closely and brainstorms with marketing and senior management teams of its clients to understand its business and online goals before recommending a strategy.
We also analyse the competitive landscape and Web best practices in the industry. If a web site exists, we perform an extensive analysis of its content, user experience, visual design, navigation, lead capture, etc., and also study site statistics to get insights into user behaviour.
Based on our analysis and the goals of our client we recommend a comprehensive strategy that covers content, user experience (design, navigation, user experience) and customer acquisition (lead capture, customer engagement), and marketing. We also outline a phased roadmap for how the strategy can be implemented.
In addition to Web strategy, Puretech provides a wide range of content services, including ideating and developing micro-sites, writing Web site copy (including search marketing optimized copy), white papers, case studies, press releases, editorial content and news and feature writing.
In combination with our other services, we provide end-to-end solutions for companies seeking to make it in the online space.
Visit our Web Strategy & Content portfolio.